Turning Data into Customer Strategy – Three Key Disciplines
The sheer volume of data available to organizations is revolutionizing the way we think about customers. Businesses have more information than ever before. But many are struggling with how to interpret it and what to do with it. In our with businesses and government agencies working to be more effective with their customers and stakeholders, we've seen three key disciplines that are essential in leveraging data to create an effective customer strategy: (1) using data scienti
